Display Advertising Gaining on Search Advertising

Search Advertising, Google's cash cow for years, has a growth rate that has slowed some recently and is only expected to grow in the single digits this year.  In response, Google has launched a strong effort in display advertising, mainly on YouTube.  It should bring in billions.  Also very interesting is the news that Google is creating ways to automatically change colors, language, and other features so that they stand the greatest impact of being noticed by the individual views (because they are tailored to him/her.)http://www.businessweek.com/magazine/content/10_08/b4167022997907.htm